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Branding Strategy & Business Narratives

In a market saturated with so much advice on how to increase engagement, audience, client participation how do you find your message? And how do you find your people; the ones who want to hear from you, buy what you are selling?

How do you stand out from the crowd? How do you build a long standing relationship with your customers?

READ

Brand Thinking and Other Noble Pursuits by Debbie Millman

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Define and Understand

Who is your ideal customer? Describe them? Where do they go on holiday?

What are their interests? What do they care deeply about?

WATCH

Breaking Down the Brilliance of Nike’s Brand Strategy
with Seth Godin

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